5 STEPS TO TAKE YOUR BRANDING TO THE NEXT LEVEL
As a branding expert, I adore all things related to branding and design. There are so many different things that you can do to make your brand come to life and to take it to the next level, but today I am going to talk about 5 things that you can do to take your branding to the next level.
The first thing that I recommend that you do is to start out with a brand board. This is a great thing to have because with everything you do, you can look back at this to ensure that every piece of content you create for your business is on brand. You want to ensure that your pieces of material are all cohesive so that you are showing up professionally and authentically of your brand. A mood board contains fonts, colors, and photographs that help you to keep everything cohesive.
Once you have a brand mood board, the second thing that you can do to take your branding to the next level is to find brand cohesive images. This can be purchasing stock photography, or taking your own images. Either way, you will want to ensure that your images are all cohesive, fit your brand, and will convey the appropriate message to your dream client. They say that a picture is worth a thousand words, and this is even true for the images that you use for your business.
Now that you have a brand mood board and brand cohesive imagery, you need to think about how you are going to convey your brand on social media and your website. You need to create something for your brand that is unique that can make you stand out from the crowd. For instance, right now, watercolor splashes are the “hot” thing in branding, so if you are using this, you are not necessarily standing out from the crowd. You want a unique branding element that will help you to be noticed among everyone else (although I do love a good watercolour splash)!
The fourth thing that can help you take your branding to the next level is a unique logo. The best part about having a unique logo is that you get a great deal of brand recognition. For instance, when you see the a GAP logo or the Starbucks logo, you instantly recognize what brand it is. They also have the ability to change up design and styles on a whim because their brand is solidified (check out Starbucks’ spring cups!) By having a unique logo that people recognize, this can help you incredibly to increase your brand recognition. You can use your logo as a launching point in collaboration with your brand board. As your styles change, your brand will grow; ensure that you have added enough wiggle room into your branding so that you don't feel confined to the elements/colours/patterns/voice and context.
The fifth and final thing that can help you with your branding is to hire a branding consultant. This is an investment, but it will be the most helpful thing for you and your business. Not only can a brand designer/consultant help you to narrow down exactly what you want your brand to look like, but they can also help you to create the pieces that you need in order to bring your dream to life. There are many branding consultants out there, like myself, who can help you to make your brand stand out in.
I ensure that everyone I work with is willing to work with me as a team. I recently heard someone say that there is a big difference between customers and clients. Customers want to purchase your product and receive it and be done. Clients are built- I cultivate a relationship with them. This helps me immensely to better design their brand. I always offer free consultations by phone or Skype to ensure that we are a good match! Most often conversation continues for an hour or more!
Branding is an incredibly important element of business, and there are several factors. Having these 5 narrowed down can help you to increase brand recognition and establish brand connection with your followers. This is very important as you wish to grow your business and grow the amount of people who recognize your business.